【Vista之家译】微软07年2月全球销售两千万份正版Vista

微软07年2月全球销售两千万份正版Vista！

Vista之家（www.vista123.com），译自IT Unifytruth：

　　微软在本周一（07年3月26日）官方表示，07年2月份全世界累计销售了2000万份正版Windows Vista操作系统，但国外的分析师认为，此一数据并不能够说明自Vista上市第一个月的受欢迎程度。

　　对比过去，微软表示，Windows XP在2001年上市后的两个月内才卖出了1700万份，比尔-曼尼安，Windows的产品市场经理声明说：“比预期的要好很多了已经。 ”Gartner副总裁迈克尔-西尔弗表示，现在的个人电脑市场比那时已经增长了近一倍，Vista的销售也许应该再多一些。

　　国外分析师指出，2002年在全球销售了5100万台个人电脑，预计今年将有9600万消费者购买电脑。从去年十月开始，个人电脑制造商就提供免费或低价升级Vista的优惠券，二月的Vista销售中包含了这类升级。西尔弗估计电脑制造商在圣诞假期销售了1200万份到1500万份Windows XP家庭版，里面有很多可能包含优惠券。西尔弗说：“如果包括这些以往的销售，Vista销售数据就不那么好了。”

　　NPD集团根据软件零售的数据指出，Vista二月在美国的零售发货情况比XP上市第一个月少56%。微软拒绝透露Vista零售情况，但是以前说过Windows收入有80%来自对电脑制造商的销售。尽管零售对微软可能不是重要渠道，NPD分析师克里斯-斯文森表示，这一下降仍然代表了消费者的整体行为。

　　微软的广告战略可能对此负有一定责任，他说：“微软应该做更多的电视广告宣传Vista，应该比苹果批评Vista的言论多。”

Vista之家（www.vista123.com）在此提供英文原文：

REDMOND, Wash. — Microsoft Corp. said Monday it sold 20 million consumer copies of the new Windows Vista operating system worldwide in February, but analysts said the data shed little light on the program's popularity during its first month on the market.

By comparison, Windows XP, Vista's predecessor, sold 17 million copies in the two months following its 2001 launch, Microsoft said.

"It's a stronger than expected start," Bill Mannion, a director of product marketing for Windows, said in an interview.

But given that the personal computer market has nearly doubled since XP launched, Vista sales "probably should be more," said Michael Silver, vice president of research at Gartner, a technology research group.

The analyst said 51 million PCs were sold to consumers worldwide in 2002; this year, the research group predicts 96 million consumers will buy a computer.

Starting in late October, PC makers included coupons for free or low-cost Vista upgrades that could be used once the software became available at the end of January. Microsoft's February sales total includes those promised upgrades, in addition to licenses ordered by PC makers to install on new computers, shrink-wrapped copies sold in retail stores and downloads from the Windows Marketplace Web store.

Silver estimates PC makers sold between 12 million and 15 million PCs with Windows XP Home Edition over the holidays _ a significant chunk of the 20 million total, depending on how many included Vista coupons.

While Microsoft wouldn't say how many Vista upgrades were ordered in that time frame, Dell Inc. spokesman Bob Kaufman said about two-thirds of its holiday PC shoppers registered for the upgrade.

"That would say that those (Vista sales) numbers aren't all that great if that includes all that backlog," said Silver.

Shipments of Vista to U.S. retailers in February lagged XP's first-month shipments by about 56 percent, according to the NPD Group, which tracks retail software sales.

Microsoft declined to break out the number of Vista copies sold at retail, though it has said in the past that 80 percent of Windows revenue comes from sales to PC makers.

The retail channel may not be the most important for Microsoft, but NPD analyst Chris Swenson said the decline is an indicator of consumer behavior overall.

"That's kind of a big deal," Swenson said. "Our thesis was, every review of Vista talks about how strenuous the hardware requirements of Vista were. I think customers got the message."

The analyst also said he thought Microsoft's advertising strategy, which he said was light on TV commercials, was partly to blame for the drop in retail sales.

"Microsoft should have more TV ads selling Vista than Apple has criticizing Vista," he said, referring to a popular series of Apple Inc. commercials that, among other things, portray the Vista upgrade as a grave surgical procedure.

Shares of Microsoft rose 20 cents to close at $28.22 on the Nasdaq Stock Market